There’s a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors.
Sarah Petty and Erin Verbeck’s strategies are enhanced by real-life business experiences and vivid anecdotes from all types of business owners, from restaurateurs to contractors to professional service providers and photographers. With the advice in Worth Every Penny, readers will be inspired to live their passions and pass their enthusiasm on to their customers. The result: a profitable business that avoids succumbing to the pressure to discount.