INTRODUCING THE

Finally, A Way to Get Bigger Photography Orders Without Really Selling....

It’s in our DNA to feel uncomfortable when it comes to selling our photography.

When we start out, most of us set our photography prices so low that everyone can afford us. We’re practicing our skills and making a little money on the side.

And it works for a while.

Especially when we listen to that nagging voice in our heads reminding us that we’re not good enough photographers to make more money anyway.

So we put money on the backburner….

Someday our photography will get good enough that the money will just work itself out.

But it doesn’t!

And a few years into your life as a professional photographer, you’re working harder than ever to please your clients…

…putting in longer hours and not even keeping up….

But you aren’t making the money you thought you would…

You don’t have the free time you expected…

Your family is resenting your camera and your business …

Tiny Client Orders were Ruining my Family & Putting Me Out of Business.

Hi, I’m Sarah Petty and I bet my story is a lot like yours.

When I started my photography business almost 20 years ago, I didn’t have a studio or any formal photography training. I just knew I loved photography and kids.

I was a newlywed trying to get pregnant…

…and I wanted to spend more time at home with my kids than my advertising agency job would allow.

So I set my prices at $75 for a session + printed proofs because that’s what I thought I was worth.

Pushy, high-pressure sales people make me really uncomfortable.

So I decided to let my clients control how they ordered their images.

Here’s what that looked like:

I’d meet my client in the park for the first time on the day of their session and collect the $75 session fee.

I’d shoot for an hour or so.

I’d come home and edit the images for a few hours.

I’d print proofs of the best images and meet my clients to show them at a coffee shop or their house.

And they would CRY!! 

They loved my images so much…

It was the best feeling ever!  (I wasn’t even a good photographer yet!)

My Clients Loved Their Images, But I Wasn’t Making Any Money!

My clients would always want to take the proofs home to think about what to order next…

…Promising to call me back and place their order. But then ---- crickets.

A week would turn into a month and I wouldn’t hear from them.

My days were spent chasing clients who loved the images I took, but never placed an order.

And because I didn’t want my clients to feel like they were pushed into ordering something they couldn’t afford, I was pushing myself out of business.

For you it may look like this:

You put your client’s images in an online gallery. They order a few small prints that total a couple hundred dollars and you’ve put in hours of work retouching, shooting and uploading their images online.

You sell high res digital files for a set price: $200 - $500. This saves you a lot of time and potential embarrassment of having to talk money with your clients, but you can’t get your orders higher because you don't have products to sell. And you’re spending hours shooting, retouching and prepping digital files.

You offer products and digital files both, but most clients just want the digital files anyway so your stuck earning $200 - $500 / client.

The only way to stay in business was to get my clients to order more.

But How?

I wasn’t even making enough to pay a babysitter, so getting more clients and more hours of work wasn’t the answer.

I was already working the max I could.

A week would turn into a month and I wouldn’t hear from them.

But I wasn’t anywhere near close to replacing the salary I’d left.

Where I was:

100 clients at $75/order

Total : $7,500

I knew if I could somehow figure out how to raise those orders to $1,000, I could stay in business.

But I couldn’t just blindly raise my prices, selling the same thing this week for $1,000 that was $75 last week.

No way my clients would go for that!

Where I needed to be:

50 clients at $1,000/order

Total : $50,000

How could I get my current clients to go from investing $75 to $1,000?

And how could I get them to invest $1,000 for photographs without making them think I was a pushy salesperson?

I started experimenting in 4 places:

My Role as a Photographer

I realized I was in competition with people even cheaper than me when I saw myself as just a photographer who showed up and took a few pictures. I had to become more and I had to be able to talk about what made me different.

My Clients’ Experience

I started paying attention to how luxury goods were sold and saw that my sales process was more like Wal Mart, but I needed people to spend like they would at Nieman Marcus. This helped me get clear on what words I needed to use when talking to clients and what the experience should look like for the client.

What Products I Offered

I strategically selected a handful of products that focused on custom wall art instead of including proofs or digital files with a session. This allowed my client averages to skyrocket.

How Clients Ordered

Instead of giving proofs and letting clients decide on their own, I created a golden hour sales timeline where I sit with clients for one hour and help them envision what I can do for them as an artist.

And after lots of trial and error, I perfected a helpful, personalized process of selling my images without really selling.

And I call it the Photography Selling System.

Introducing the Photography Selling System

Who is the Photography Selling System For?

Portrait & Wedding Photographers Whose Client Orders are Consistently Less than $1,500

Whether you’re a beginner with big dreams or an experienced photographer seeing low cost digital files chip away at your hard earned business….this course has helped over 700 photographers just like you.

Here’s Exactly How It Works

Over 5 weeks, I’ll walk you through everything you need to know about creating a sales process that lets you sell without feeling salesy.

You’ll be doing a happy dance after you easily transition your tiny orders (and your existing client base) to this no hassle, in person sales process.

The Photography Selling System includes:

Pre-Course Mini-Class: What Makes You Different?

Do you feel like there’s no hope for you when photographers who aren’t as good as you are charging 5x more and are staying booked?

Their secret is this:

Knowing how to CLEARLY explain to a potential client what makes them different than their competition (in 2 minutes or less).

This mini-class is a deep dive into what’s utterly, uniquely, especially, magically YOU as a photographer.

Once you know what makes you different, you can take the focus OFF price and put it back on creating stunning artwork for your clients’ homes.

Week 1: Understand What Makes Clients Buy Photography - So You Don’t Have to Be Aggressive to Get Booked

Do you dread answering the phone, scared you’ll say the wrong thing and not get booked?

Do you gab on and on about things you THINK potential clients care about, only to have them say “Thanks anyway but you’re too expensive…” Or “I need to talk to their spouse.”

It’s time to stop making bad first impressions that cost you really good clients!

Here’s what we’ll cover in week 1:

The no-fuss way to transition your past clients to your new in-person selling system…without ticking them off.

How to bring up your prices without sounding greedy or getting embarrassed.

Why booking clients through email is lowering your sales.

The truth about why clients aren’t booking you. We’ll remove the words you’re saying that scare good clients away.

Watch LIVE as Sarah coaches YOU through a flawless first client inquiry phone call from start to finish.

Week 2: The Perfect 30 Minute Pre-Session Consultation

wrong as soon as a client objects to your process, prices or ideas?

Are you scared clients will cancel after they book, going into duck and cover mode until the session?

It’s time to give your client relationships a make-over so they’re smitten by you….and you’re excited again!

Here’s how what we’ll cover in week 2:

Why one simple, 30 minute client conversation is the single-most important step to getting bigger orders.

How to uncover hidden client needs they’re not able to communicate. This powerful technique is how the most profitable photographers make the leap from $200 to $1,500 orders.

What to say when your client says they don’t have time for a 30 minute get together.

How to use the “5 Portrait Buyer Styles” Technique to speak your clients’ language. This powerful tip motivates clients to 3x their orders.

Why your orders are shrinking before you even pick up your camera and how to stop it.

How to painlessly respond to every client objection with my proven “Objection Deflection Method”. 40+ responses that turn objections like “You’re too expensive,” “I need to talk to my husband,” “We only want digital files” into bookings.

The #1 tip for making your ordering appointments no-fuss and low-maintenance (please don’t forget it it).

Why the quality of your images has ZERO impact on how big an order will be, and what to focus on during the session instead.

The 10 minute exercise you need to do before every session that pretty much guarantees your clients will invest enough to thrill you.

Watch me model “The Perfect Pre-Session Consultation” live for you. I’ll show you from start to finish how this magical 30 minute conversation inspires clients to order more than an 8” x 10” or a few digital images.

What to say when your client isn’t planning to invest in wall art to inspire them to think (and order) big.

Week 3: How to Create Session Sales Plans that Guarantee Orders

Does your session sales plan look like you crossing your fingers that you shoot something your client likes enough to buy?

Are you putting so much pressure on yourself to make more money that it takes the joy out of your photography?

Stop being so hard on yourself.

Let me show you how creating a sales plan for each of your sessions takes the pressure off and frees you up to effortlessly create images that practically sell themselves!

No more reason to worry.

Here’s what week 3 looks like:

Week 4 – Show Me The Money: The Client Viewing and Ordering Appointment

Do your clients fall in love with their images, then pick the tiniest option on your price list?

Do they tell you they need to go home and think about what to order, and then you never hear from them again?

Are you ready to get client orders that make you pull your car over and do a happy dance in the street? Then, let’s do this!

It’s time to stop limiting your income and step into earning what you deserve for your photography.

Here’s what week 4 looks like:

What to do at the beginning of every ordering appointment to keep your clients happy and loving you.

The detailed “Golden Hour” ordering flow that breaks down what to do minute-by-minute so your clients are hungry to order TODAY.

What images you should show your clients, in what order and with what music so your orders reach $1,500 or higher.

The 12 often overlooked steps to a creating an ordering experience that mesmerizes your clients.

What never to do during the ordering appointment or your clients will cut their order by at least 50%.

How to avoid over-ordering syndrome. The warning signs and what to do.

Saving the sale: techniques to use when last minute objections threaten an order.

The truth about why most clients won’t send you a referral. How to ask for a referral without seeming desperate or pushy.

What to do immediately after you’ve taken payment to eliminate buyers’ remorse or cancelled orders.

Two products to show clients after their initial order that practically sell themselves.

How one 15 minute get together with your client after the ordering appointment can increase their original order by up to $2,500….without you picking up your camera.

Week 5: Maximizing the Post-Order Glow – Delivery, Framing & Referrals

Do you feel awkward asking your client for a referral after they’ve just written you a check?

The pick-up and framing appointment is the perfect time to increase your clients’ orders by as much as $2,500… and ask for a referral without the timing being all wrong.

Here’s what week 5 looks like:

Fast Action BONUSES

For First 50 Action Takers

#1

Studio-Less Selling Blueprint Value $599

Do you worry that not having a studio lowers your orders?

Not when you follow this blueprint of exactly what you need to do when you don’t have a studio to rock big orders.

Have you ever had an ordering appointment unexpectedly go bad?

Your clients love the images, but frustration, fatigue and awkwardness results in your clients FREEZING without placing an order. This guide shows you what to do to recover every sale before it explodes.

#2

Code Red Guide to Saving Every Order Value $499

#3

Secret Formula For Building a Presentation that Sells

Value $799

Do you spend hours culling and retouching images for your clients’ sales presentations without really knowing if they’ll buy?

I’ve tested hundreds of versions of my sales presentation and perfected ONE that gets me the highest orders, ever time.

You’ll save hours of prep time when you have this formula…and see your orders skyrocket.

Will the Photography Selling System Work for You?

After teaching over 700 photographers my Photography Selling System, I’ve realized that not everyone can be successful at selling.

If any of these describe you, the Photography Selling System is a good fit:

You’re a professional portrait or wedding photographer whose client orders are consistently UNDER $1,500.

(this course is not for commercial photographers or hobby photographers)

You’re more comfortable behind the camera than trying to sell your photos to a client.

You’re stuck in a low price model mostly selling digital files, but potential clients still say “You’re too expensive!”

You’re ready to work with clients who will invest $1,500 or more for your photography (and not feel guilty about it), you just aren’t sure how to get there from where you are.

You’re not requiring a pre-session consultation.

You’re putting clients’ images in an online gallery and letting them take control of their order.

If any of these are you, here’s the good news.

You CAN be successful with my Photography Selling System.

Risk Free 60 Day Money Back Guarantee

If you're on the fence, I want to assure you that I'm giving you EVERY opportunity to implement the course and am 100% behind you in helping you to improve your sales. But I can't help you if you don't complete the course. That's why my 60-day money back guarantee 100% covers you when you complete the course in its entirety. If you fully implement the selling system with a client using the steps I walk you through in the course, including an in-person sales presentation, and do not see your sales increase, I will happily return your investment.

Just reach out within 60 days of purchase. No refunds will be given, however if you fall to complete and implement the course. Simply put, the course works. So if you do the work, it will work for you.

Ready to Get Started?

My photography career has given me the flexibility to be the mom my kids needed.

So when I realized my client orders were among the largest in America, I wanted to give back by teaching other photographers who aren’t getting paid what they are worth.

I started teaching my Photography Selling System one-off to private coaching students 5 years ago.

Their results were mind-blowing…orders going from $300 to $3,500 literally overnight.

But I didn’t have enough time between running my own studio and raising three children to teach everyone privately.

So 5 years ago, I decided I’d teach the class LIVE each June to a limited number of students.

I only teach this course once a year.

Nicee Martin

“Last night I had my first $10,000 sale! I am over here singing her praises!”

The course could easily be a $10,000 2-day intensive where you’d need to fly to my studio in Springfield, IL and learn with 50 other students.

But flights aren’t cheap…

…and I know it’s hard to leave behind your family.

So I created a way for you to learn the Photography Selling System, on your own schedule, without having to leave home.

 Choose which option works best for you!

Option 1

Standard Photography Selling System

My 5 Lesson Paint-by-Number No-Pressure Selling System so you know exactly how to put your clients at ease and avoid turning into a pushy salesperson. Course taught live every Thursday in June.

        Value:  $7,500

My Plug & Profit Resource Guides so you have the same resources I’ve developed along the way to becoming one of PPA’s Most Profitable Photographers in America.

        Value:  $299

The best-selling Objection Deflection Method that shows you exactly how to answer every single client objection you’re faced with so you’re never tongue-tied again.

        Value:  $349

What Makes You Different Mini-Course – Clients want to know why your prices are higher than your competitors. This mini-course helps you explain what makes you different so the right clients choose you.

        Value:  $199

Listen. Practice. Profit Partner Program – Sure you can jump on free Facebook groups or take other online courses to learn in person sales. But you won’t have the benefit of connecting with a community of other students who can pull you to success as they are experiencing it. Together, you’re learning the same methods for selling which helps you stay clear on what works and what’s a squirrel.

Value:  Priceless

Total Value:  $10,244

ENROLL TODAY FOR ONE PAYMENT OF $1,597

Option 2

Advanced Photography Selling System

My 5 Lesson Paint-by-Number No-Pressure Selling System so you know exactly how to put your clients at ease and avoid turning into a pushy salesperson. Course taught live every Thursday in June.

        Value:  $7,500

My Plug & Profit Resource Guides so you have the same resources I’ve developed along the way to becoming one of PPA’s Most Profitable Photographers in America.

        Value:  $299

The best-selling Objection Deflection Method that shows you exactly how to answer every single client objection you’re faced with so you’re never tongue-tied again.

        Value:  $349

What Makes You Different Mini-Course – Clients want to know why your prices are higher than your competitors. This mini-course helps you explain what makes you different so the right clients choose you.

        Value:  $199

Listen. Practice. Profit Partner Program – Sure you can jump on free Facebook groups or take other online courses to learn in person sales. But you won’t have the benefit of connecting with a community of other students who can pull you to success as they are experiencing it. Together, you’re learning the same methods for selling which helps you stay clear on what works and what’s a squirrel.

Value:  Priceless

Done-for-You ProSelect Client Sales Presentation                                             The team that builds my Proselect client sales presentations that have sold $2,968,012 of my photography to date will build your client sales presentation for you.  Just send your images and we’ll work our magic.

        Value:  $499

One-on-One Sales Strategy Call with Sarah Petty                                               Join Sarah for a private, one-on-one call to map out your personal client selling strategy.

        Value:  $399

One-on-One What Makes You Different Discovery Call  Struggling with what your special sauce is that makes you worth every penny? Hop on the phone with my Chief Joy Officer, Erin, as she magically spins the words you can use to tell potential clients what makes you different.

        Value:  $399

ENROLL TODAY FOR ONE PAYMENT OF $1,997

Total Value:  $11,791

Limited to 35 Students

Our Noses Are Itching

Here's What Happens When Our Students Take This Class

 “Once I let go of thinking my clients only wanted digital files, my sales skyrocketed to upwards of $4,000 immediately after taking the Photography selling System.”

Heidi Geurard, Cranston, RI

“My clients love it and wouldn't trade it for ANYTHING! Just yesterday I had a client tell me that before she found us she used another photographer who did online sales. She never purchased anything from her newborn session. She LOVED the images but couldn't decide. She told us she was so thankful for us helping her to choose and making her beautiful art for her home.”

Jillane Tucker Rincon, GA

 “I just came back from my first sales appointment and my goal was a $1,000 sale (big for me) I followed the Photography Selling System and got a $1,200 order plus another $400 - $500 is coming!”

Eden Reiner Nahant, MA

“I was already doing consultations and IPS. My prices were higher than most, but not where they needed to be ($700 average).  After implementing what I have learned so far from you, I made a $6,000 order my highest sale ever! My business is changing and my life is starting too as well!”

Sandy Flint Sealy, TX

“I always felt like I had to offer deals. Now I have the confidence to charge what I want to make and not feel badly.”

Carle Cheesbrough, Mendota Heights, MN

“Since taking your sales class my sales have been $2,440, $1,635, $1,400, $1,430,$1,215 over the last 2 weeks!  With practice, I just keep getting better and, you're right, it IS fun! “

Alyssa Duncan, Portsmouth, NH

“I was not even a photographer when I invested in Sarah’s system. My sales immediately jumped over $1,500!”

GRETCHEN MENDONSA, Tampa, FL

"My husband told me to make the money first and then I could invest in your Photography Selling System. I said, ‘NO, I need the class to make the money!’ He said finally said ok and I haven’t regretted it! I raised my 8”x 10” from $35 to $75 to $100 now it is $275! I’m MAKING money now!”

PUJA MISRA, Mississauga , ON

“My husband was upset with me for investing in the Photography Selling System. Then I showed him my first $2,000 check and now he’s a believer!”

Emma Gilette, Melbourne Australia

“If I thought a client was ordering too much, I’d sabotage the order! I felt so guilty to take money from my clients.  Before the course, I literally had only $40 to my name. We took our life savings to invest in the Photography Selling System. We knew that we were going to do this and if it didn’t work, we were done…my first sale was $1,200!”

VICTORIA WEST, Burton, NB, Canada

“After my sessions, I would drop the digital files off in my client’s mailbox, I was that SCARED of selling! Now, I see that selling isn’t about a certain personality when you have the Photography Selling System anyone can be good at it!”

Melissa Luce, Regina, SK, Canada

Meet Your Instructor, Sarah Petty

Sarah Petty runs one of the most profitable photography studios in the United States according to Professional Photographers of America, selling $2,968,012 of portraits in her small Central Illinois city. Over the last 19 years, she’s built Sarah Petty Photography into one of the premier boutique photography businesses in the world, while raising 3 children.

An internationally recognized speaker and photography mentor, she’s also the co-author of the New York Times Best Selling book, Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You’re Worth. Her passion is teaching photographers all over the world how to make a fantastic living doing what they love.

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© 2017 Joy of Marketing. All rights reserved.

This isn’t the life you pictured when you became a photographer.

So what should you do?

Jillane Tucker

“I had a $9,000 sale within weeks of taking this course! Who knew little old us, who sell out of my mom’s house, could make such a sale?!”

Alyssa Duncan

“In just 2 weeks, I made back 6x what I invested in the course! With practice, I just keep getting better at it. And it’s fun!”

I thought I’d lose all my clients I’d worked so hard to get….

I Got out of the Low Price Model without Crashing & Burning

I Didn’t Think My Photography Was Good Enough to Earn that Much per Order….

My Family Resents my Business and is Skeptical….

I was Terrible at Selling My Photography

Ready To Join These Successful Students?

Choose Which Photography Selling System Course Works Best for You

 Choose which option works best for you!

Limited to 35 Students

ENROLL TODAY FOR ONE PAYMENT OF $1,997

Total Value:  $11,791

One-on-One What Makes You Different Discovery Call  Struggling with what your special sauce is that makes you worth every penny? Hop on the phone with my Chief Joy Officer, Erin, as she magically spins the words you can use to tell potential clients what makes you different.

        Value:  $399

One-on-One Sales Strategy Call with Sarah Petty                                               Join Sarah for a private, one-on-one call to map out your personal client selling strategy.

        Value:  $399

Done-for-You ProSelect Client Sales Presentation                                             The team that builds my Proselect client sales presentations that have sold $2,968,012 of my photography to date will build your client sales presentation for you.  Just send your images and we’ll work our magic.

        Value:  $499

Listen. Practice. Profit Partner Program – Sure you can jump on free Facebook groups or take other online courses to learn in person sales. But you won’t have the benefit of connecting with a community of other students who can pull you to success as they are experiencing it. Together, you’re learning the same methods for selling which helps you stay clear on what works and what’s a squirrel.

Value:  Priceless

What Makes You Different Mini-Course – Clients want to know why your prices are higher than your competitors. This mini-course helps you explain what makes you different so the right clients choose you.

        Value:  $199

The best-selling Objection Deflection Method that shows you exactly how to answer every single client objection you’re faced with so you’re never tongue-tied again.

        Value:  $349

My Plug & Profit Resource Guides so you have the same resources I’ve developed along the way to becoming one of PPA’s Most Profitable Photographers in America.

        Value:  $299

My 5 Lesson Paint-by-Number No-Pressure Selling System so you know exactly how to put your clients at ease and avoid turning into a pushy salesperson. Course taught live every Thursday in June.

        Value:  $7,500

Option 2

Advanced Photography Selling System

Option 1

Standard Photography Selling System

My 5 Lesson Paint-by-Number No-Pressure Selling System so you know exactly how to put your clients at ease and avoid turning into a pushy salesperson. Course taught live every Thursday in June.

        Value:  $7,500

My Plug & Profit Resource Guides so you have the same resources I’ve developed along the way to becoming one of PPA’s Most Profitable Photographers in America.

        Value:  $299

What Makes You Different Mini-Course – Clients want to know why your prices are higher than your competitors. This mini-course helps you explain what makes you different so the right clients choose you.

        Value:  $199

Listen. Practice. Profit Partner Program – Sure you can jump on free Facebook groups or take other online courses to learn in person sales. But you won’t have the benefit of connecting with a community of other students who can pull you to success as they are experiencing it. Together, you’re learning the same methods for selling which helps you stay clear on what works and what’s a squirrel.

Value:  Priceless

Total Value:  $10,244

ENROLL TODAY FOR ONE PAYMENT OF $1,597

The best-selling Objection Deflection Method that shows you exactly how to answer every single client objection you’re faced with so you’re never tongue-tied again.

        Value:  $349

Graduation Bonus

First 25


SOLD OUT!

Take a look at the exact presentation I used that landed me a $12,587.72 order.

ProSelect Presentation 

Value: Priceless