Finding clients, selling portraits, balancing #FamilyFirst…

And everything behind the scenes on how you can run a profitable photography business without selling digital files for cheap, living on social media, or working ALL THE TIME.

how to plan photography marketing

Episode 16: How I Plan My Photography Marketing

On today’s episode, I’m going to share with what actually works better for me when it comes to planning my photography marketing. If you’re staring at a blank marketing plan, not sure where to start. Or you’re overwhelmed by the thought of planning past tomorrow due to all the uncertainty in the world right now, this episode is for you. I’m sharing one SIMPLE tool that I call the drip and the hammer. I learned back in my days at a marketing director at an ad agency and it literally changed everything for me. I’m pretty sure it will change how you look at your marketing moving forward, too. Get ready, friend. Let’s do this.


Episode 15: How To Make Decisions When You’re Stuck (Part 2)

Welcome to part two of how to make decisions in your business when you’re stuck. Because there’s nothing worse than being stuck in indecision prison. Let’s be real, there’s not a photography business owner on earth who hasn’t experienced it. And it’s keeping you from doing a good job in ANY of your roles in life.  On part two of How to Make Decisions When You’re Stuck, I’m diving a little bit deeper into four more decision-making filters that help portrait photographers improve their photography businesses. So first, if you haven’t listened to part one, go back and do that here. Now let’s get started with part two. Make Decisions to Put Family First in Your Photography Business  Number five. It’s a core value. It’s what drives me to be the person I want to be and is one of the most important things in my business. I put my #familyfirst. Family first is so important to me because we don’t leave the safety and stability of a job if there’s not a benefit bigger than money. We always want to put our family first.  Do I have guilt about leaving my photography business to go on a college visit with my youngest child recently? Heck no. That is why I work so hard. I’m addicted to college visits, so there is no way I would miss them. I put these things on my calendar and work around them.   Sometimes my kids want me to do something with them in the afternoon. It doesn’t happen often, but why have guilt about that? If my schedule is open and I don’t have to reschedule a client, I can go. If I had a boss, they’d laugh and say, “No, you have to be here at 9:00 AM and take lunch from…

how to make decisions

Episode 14: How to Make Decisions When You’re Stuck

You might be in a season where even the simplest decisions trip you up. You are avoiding every decision from what to make for dinner to whether you should rebrand your photography business. You’re stuck in a rut, seconds away from a toddler in target meltdown and it feels pretty terrible. I’ve been there. I’m going to share a tool with you that I use when I’m stuck. It reminds me of what’s important, and it serves as a filter to help me make decisions quickly in my photography business.  It’s funny because the first years I was in business, I felt like every day I was remaking the same decisions about my photography business.  I remember being asked about donating to auctions. Should I change my prices? When should I reprint my prices? Should I change my website? I still felt like I was guessing or I was stalling or I was avoiding making them. Do you ever feel this way? I would come across challenges and I would stew on them. Should I do this? Should I not do this? What if I hold off till later? How can I fix it? Should I just do the opposite of what I did last time? I would think, “I did this last time. I don’t know if it worked or not, but let’s try the other way. What if I totally make the wrong decision? Could be bad repercussions. People could laugh at me or talk about me.” I think what a lot of us do is we just get paralysis by analysis or decision fatigue. I heard my selling coach say recently, “More money is lost because of indecision then bad decisions.”  Every day we make so many decisions, but we put off the important ones.  Simplify Your Decisions…


Episode 13: Need a Photography Client? Do This Now!

Hey portrait photographer. What if I told you I could help you find a client who could afford your photography in the next few minutes….without EVER even stepping foot in your town. You’d probably say Sarah, you’re crazy. Well, friend, today’s your lucky day because I’m going to prove it to you right now. The truth is, no matter where you live, there are people with disposable income. You just haven’t learned HOW to look for them. So today I’m going to teach you a tool I created called “Follow the Mower” so you’ll know exactly where to go to find a portrait photography client who can afford you right now. Hit play and let’s get started!


Episode 12: How Much Can A Photographer Make?

Do you ever wonder if you can really make MONEY as a portrait photographer in a world of shoot-and-burners doing it cheaper? Or if the day will EVER come that you can replace your paycheck from the job you don’t even like with the money you’d make doing photography? If you’re like me, juggling family, life and all the things, you need some assurances that every second you pour into this photography business is worth your time, right? Even if you’re not looking for a 6-figure income from photography, you need to know what’s possible for YOU, in today’s world, in your market, as a professional portrait photographer.


Episode 11: What No One Ever Told You About Failure

Failure is such a crazy thing for photographers isn’t it? It’s something we spend hours obsessing about before it even happens! We give it control over us to the point where we’re afraid to even “try” something. We’re consumed with what ifs. What if it doesn’t go well? What will people think of me? Even worse, I’ll feel bad, embarrassed, ashamed. And I don’t want those yucky feelings. So I avoid even trying.
It doesn’t even matter if you just guessed at it or didn’t have any type of model to follow because we blame only ourselves for our failure. Fear of failure is real thing, friend.
But there’s something you’ve NEVER been told about failure. So hit play and listen up if the F word has been tripping you up.


Episode 10: How to Be a Boutique Photographer Without a Photography Studio

On a scale of 1-10 how true do you think this is?
To be boutique and for clients to value what you do, you have to have an amazing photography studio.
You’ve thought it right? We’ve all have. Convinced our clients will have sticker shock when they see our prices and then see our studio…or LACK of studio?
So today I’m going to show you how you can be a boutique photographer without a studio. It’s easier than you think. You’ll see how my student, Sheila McCallister, is crushing it without a studio. And she has 5 kids!
And if you’ve had a studio on your vision board forever…
I’ll share how to know if you’re ready to take the plunge and become a studio owner. Click play and let’s dig in!


Episode 9: Hate Selling Your Photography? Hit Play!

It saddens me how much guilt, shame and anxiety photographers have over selling their photography. You might be paralyzed by the fear of being rejected or heck, even just the thought of someone thinking you’re pushy or salesy. So instead of creating a business that serves your clients as well as YOU, you want to keep everyone happy and end up giving it all away or competing to be the cheapest. But instead of feeling good about keeping everyone happy, you start to resent your clients and your business because you’ve burned up your most valuable asset – your time. And the worst part, you have little or no money in the bank to show for it. I want to break down for you how S-E-L-L doesn’t have to be a 4-letter word if you come from a place of service. Stick with me because you’re going to get REALLY actionable steps to follow and by the end of this episode, you’ll see that not only are you helping your clients by selling to them, you actually have a moral obligation to do it. If you’re a photographer who hates to sell, press play now.


Episode 8: How to Work From Home with Kids And Still Get Things Done

Your life has suddenly been thrown into a tailspin. Your children have descended upon you and every 5 minutes they need to be fed, need to use your computer for home schooling that you didn’t ever sign up for. They want you to play with them…to entertain them. It’s a good day if everyone in the family only cries once. So about your work routine. Yeah…what routine? In this absolute chaos you’ve been dumped on with jobs you didn’t apply for – teacher/principal, parent, disciplinarian, av department, 24/7 cook, cleaning staff. How are you supposed to keep your business going? Take a deep breath and stick with me because on today’s joycast, we’ll talk about how to work from home with kids and still get things done so you don’t end up fighting your kiddos for a corner to cry in.


Episode 7: What to Do When Your Family Doesn’t Believe In You

We’ve all had it happen. A well-meaning friend or relative tries to give you business advice on what you should and shouldn’t do in your photography business. But they aren’t an expert at all. Your hubby who says “You have to sell digital files.” Or your mom who says “everyone other photographer around here charges under $200 and you’re new so you better be cheaper.” Or your friend who says “I’d never pay that for pictures and no one I know will either.” If you’ve ever had a conversation like this with a loved one, I’m talking to YOU in this episode. So hit play and learn how you can still share what’s going on in your business with your family without having to accept their business advice.