Finding Clients

How to get the right clients who want more than just digital files.

Episode 30: How to Grow Your Brain to Be A Better Marketer with Annie Grace

By Tristan | November 24, 2020

Meet Annie Grace Author, researcher, mom, wife, inventor, coach, CEO…these are just a few of the roles my friend, Annie Grace, plays each day. You may have seen Annie on Good Morning America or in People Magazine because what she …

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Episode 29: The Value of Photography Business Events

By Sarah Petty | November 17, 2020

As photographers, what we need now, more than anything, is connection. We need to be together and inspired to keep going. We need to heal and grow together. But how can we do that in the middle of a global …

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Episode 28: Should You Do a Black Friday Sale in Your Photography Business?

By Sarah Petty | November 10, 2020

Black Friday is fun, but having a Black Friday sale in your photography business is a terrible idea if you’re boutique or have the desire to go boutique. Here’s what not to do on Black Friday and what to do …

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Episode 27: She Stopped Doing Mini-Sessions. Here’s What Happened.

By Sarah Petty | November 3, 2020

What would happen if you said no to photography mini-sessions during the holiday season, and instead spent your weekends making memories with your family? Jen Pisani is one of my students who did just that. This is how she created …

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Episode 26: How to Avoid Feeling Guilty about Money

By Sarah Petty | October 27, 2020

Does talking about money make you feel icky, greedy, shameful, and materialistic? As a society, there’s a belief that rich people are bad. As boutique photography business owners how do we avoid feeling guilty about making, spending, saving and giving …

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lessons for photographers

Episode 25: 25 Unexpected Lessons for Photographers Who Want More

By Sarah Petty | October 20, 2020

For today’s podcast, I’ve got a little twist for you. Ten years ago, I applied for the trademark of the word Joycast after doing a few random episodes without purpose. It took me 10 years to finally figure out the …

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Episode 24: This is Why Your Photography Business Card Doesn’t Work

By Sarah Petty | October 13, 2020

I see you over there, blowing up Google with questions about your photography business card. What should my business card say? Should it have one photo or many? Maybe I’ll just have my phone number and email on a thick …

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Episode 23: What to Do When You Believe You Can’t

By Sarah Petty | October 6, 2020

We need to talk about a certain someone in your life. The one who puts you down and tells you that you aren’t a good enough photographer. The voice who knows all your greatest fears, doubts, and insecurities and throws …

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Episode 22: Why You Aren’t Attracting Better Clients

By Sarah Petty | September 29, 2020

When you book sessions with photography clients who aren’t exactly your ideal client, you start to panic. Here are seven things that you can start doing every day, without advertising, to help attract better photography clients. #1:  Don’t Shop On …

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Episode 21: Why Learning More Won’t Fix Your Photography Business

By Sarah Petty | September 22, 2020

Remember when you learned to swap a head in Photoshop? That was the best feeling. What about learning how to run a profitable photography business? That takes so much longer. Decades, even. At least that’s what you’re telling yourself. You’re …

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Episode 20: The Myth of Thinking “I Already Know That”

By Sarah Petty | September 15, 2020

Raise your hand if you’ve ever heard me say something and thought, “Sarah, I already know that.” No hard feelings. I know you aren’t a “know it all,”  but be honest. You’ve probably thought that before.  Here’s the truth. There’s …

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Episode 19: Comparing Yourself to Other Photographers? Do This Today.

By Sarah Petty | September 8, 2020

Your stomach drops. The lump in your throat appears out of nowhere along with the tears. Another photographer in your space just got a $5,000 order. As much as you want to celebrate with them, the volume of your headtrash …

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Episode 18: I Double my Photography Income September – December. Here’s How.

By Sarah Petty | September 1, 2020

The coach in me can’t help but get fired up when I see photographers giving up on their photography business. If you’re thinking about throwing in the towel for the year because your portrait business doesn’t look like you thought …

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Episode 17: The 1 Change You Can Make to Grow Your Photography Business Now

By Sarah Petty | August 25, 2020

Right now, there are more reasons than ever to pull back or quit your photography business. I bet you’ve thought to yourself, “Businesses are closing and people are losing their jobs, so I can’t possibly grow my photography business;” or  …

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how to plan photography marketing

Episode 16: How I Plan My Photography Marketing

By Sarah Petty | August 18, 2020

Something that may shock you is that I don’t plan my photography marketing more than a few months in advance. Let me explain. I’ve got three kids. My kids have a ton of activities and I get their sports schedules …

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Episode 15: How To Make Decisions When You’re Stuck (Part 2)

By Sarah Petty | August 11, 2020

Welcome to part two of how to make decisions in your business when you’re stuck. Because there’s nothing worse than being stuck in indecision prison. Let’s be real, there’s not a photography business owner on earth who hasn’t experienced it. …

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how to make decisions

Episode 14: How to Make Decisions When You’re Stuck

By Sarah Petty | August 4, 2020

You might be in a season where even the simplest decisions trip you up. You are avoiding every decision from what to make for dinner to whether you should rebrand your photography business. You’re stuck in a rut, seconds away …

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Episode 13: Need a Photography Client? Do This Now!

By Sarah Petty | July 28, 2020

What if I could help you find a client who can afford your photography without ever stepping foot in your town? Today is your lucky day.  The truth is, no matter where you live, there are people with disposable income. …

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Episode 12: How Much Can A Photographer Make?

By Sarah Petty | July 21, 2020

Do you wonder if you can make money as a portrait photographer in a world of shoot-and-burners? Or if the day will ever come that you could replace your job you don’t like with photography? Even if you’re not looking …

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Episode 11: What No One Ever Told You About Failure

By Sarah Petty | July 14, 2020

Fear of failure is such a real thing when you’re running a photography business. So many of us spend hours obsessing over failure before it even happens. We can give it control over us to the point where we don’t …

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Episode 10: How to Be a Boutique Photographer Without a Photography Studio

By Sarah Petty | July 7, 2020

We’re convinced our clients will have sticker shock when they see our prices, and then see our studio or lack of studio. Today, I’m going to show you how you can be a boutique photographer without a photography studio. And …

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Episode 9: Hate Selling Your Photography? Hit Play!

By Sarah Petty | July 6, 2020

It saddens me how much guilt, shame, and anxiety photographers have over selling their photography. Being paralyzed by the fear of being rejected or the thought of coming off as pushy or salesy. But instead of feeling good about keeping …

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Episode 8: How to Work From Home with Kids And Still Get Things Done

By Sarah Petty | June 23, 2020

Your life has suddenly been thrown into a tailspin. In this absolute chaos, jobs were dumped on you that you didn’t even apply for: teacher, principal, parent, disciplinarian, AV department, 24/7 cook, cleaning staff. Take a deep breath, and stick …

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Episode 7: What to Do When Your Family Doesn’t Believe In You

By Sarah Petty | June 16, 2020

It’s hard to take the leap, to go all-in with your photography, to leave a guaranteed paycheck, and actually reach for your dreams. Most people don’t have the tenacity or the tolerance for the risk it takes to leave the …

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how to fix your photography marketing

Episode 6: 5 Reasons Your Photography Marketing Isn’t Working

By Sarah Petty | June 13, 2020

Marketing. It’s one of the hardest things to learn and implement successfully when you are a business owner. Most business owners try to figure out marketing, but don’t do it correctly. When it doesn’t work, they start to build up …

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Episode 5: 3 Ways Your Photography Business Can Survive Any Disruption

By Sarah Petty | June 11, 2020

If you’re in business long enough, you’re going to hit some kind of disruption outside of your control. It could be something like a flood or a tornado, a health issue with a family member, or even a worldwide pandemic. …

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Episode 4: Are you Good Enough to Make Money With Photography?

By Sarah Petty | June 11, 2020

Are you actually good enough to make money with your photography and start a photography business? Can you replace your income so you can quit your day job? Are you good enough to look people in the eye and tell …

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Episode 3: Why it Doesn’t Matter if Another Photographer is Cheaper

By Sarah Petty | May 28, 2020

I hear from photographers every day, “But Sarah, I have so much competition in my market. I have to match their prices.” I’m dedicating this Joycast episode to forgetting the competition because what they’re doing is irrelevant to you. Think …

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Episode 2: I Stopped Selling Digital Files. Here’s What Happened.

By podcast | May 19, 2020

I was just a mom of newborn twins who wanted to add a little income from photography so that things weren’t so tight, but it felt impossible until I figured out how to save myself and save my dream of …

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How A Mom with Newborn Twins Left Her Full Time Job & Built a Profitable Photography Business

Episode 1: How A Mom with Newborns Left Her 9-5 & Built a Profitable Photography Business

By podcast | May 1, 2020

Today’s episode is the farthest thing from a highlight reel. I’m going to share how I accidentally became a professional photographer and why I am so passionate about helping anyone out there whose dream is to start a photography business. …

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