From Stressed-Out Momma of Three, to Quitting My 9-5 and Making a Great Living With My Camera…



I’m a photographer living in the middle of a cornfield (central Illinois), momma of three teenage kiddos (plus a cat & dog) and an educator for all things photography business. Favorites: Earl Grey Tea (not coffee!), anything orange and clothes that are made for tall girls 😉


My Photography Business Wasn’t Always This Easy… Or Profitable

What you probably couldn’t have guessed was that before I had my dream photography business, I was a stressed, strung-out momma, trying to balance three kiddos and a career..

After years of fertility treatments, I got pregnant… with TWINS! I was working at top ad agency, putting blood, sweat, and tears into a business I didn’t even own, but that I loved.

Once I had my twins, I looked down into their beautiful hazel eyes and knew it wasn’t fair to my family or the ad agency to try to split my time between the two. So, with an MBA and loads of marketing experience in my back pocket, I left the 9-5 so that I could put my growing family first.


got real

I HAD to make money from my photography.

But, I got knocked down a few times right off the bat… When I finally saved up enough to rent my own studio, I had the grand opening on August 31, 2001. That’s two weeks before 9/11, so you can imagine what happened next.

A little more than a year later, we were expecting our third baby. As thrilled as we were, I started to worry. How was I going to pay for childcare for 3 kiddos with what my photography business was bringing in? When the economic crisis of 2008 hit— I thought my business would have to shut down for good. But with the Boutique Business Model, I had coined, I had my most profitable year that year.

Since then, I’ve moved into my dream studio that has a GYM in it, shoot sessions with the best clients in the world, and continue to always put my family first.


You can probably find me curled up on a couch in my photography studio with a cup of earl grey tea in one hand and a yellow legal pad full of notes and doodles in the other.

What really gets my brain turning is teaching photographers how to run a profitable photography business so that they can spend more time with the people they love, doing the things they love and less time worrying about how to make ends meet.

To be honest, I never dreamed that photography business and life like this was possible when I opened my first photography studio 19 years ago… And now, it blows my mind even more that I get to share my experience with so many other photographers on this podcast.

Joy of Marketing Press and Info