What Makes a Business ‘Boutique?’

For most of us, the words ‘boutique business’ evoke images of the cute little women’s clothing store that caters to upscale clientele. You may shop there for special occasions or maybe regularly. They know your size and more importantly, you like how you feel when you walk in the door. And while that’s certainly a boutique business, in today’s market, boutique extends much further.

Boutique is a business model, a filter through which you, as a business owner, make decisions.  It’s a business that isn’t price sensitive, one that won’t compromise the client experience to save a few dollars. It’s competing on service, quality product and sensory experience rather than price. It’s being distinct, leaving an impression on your clients with each interaction.

The details set the boutique business apart.  From wine stores to day spas, hotels, photography studios, fitness centers, plastic surgeons, cosmetic dentists, restaurants and more, the boutique business model reaches across industries. At the Joy of Marketing, we make marketing fun with educational products and marketing templates geared toward the boutique business. So take a look around and shoot us an email at info@thejoyofmarketing.com to let us know what you think.