Who is Coming to Your Small Business Website?

AS SEEN IN

Photography Business Institute
Photography Business Institute

We all invest time and money into our websites because we feel like it’s a must-have to show we’re a legit small business. In fact, it was probably one of the first things you invested in when you decided to start your business. But how does it make you money?
Do people actually find you on the web and look at your site? And are those people even in your target audience?

Last month, I met THE guru of GOOGLE analytics, Phil Mui. I explained to Phil what we do at Photography Business Institute and we talked about the challenges put on small business owners’ time. He offered to teach Photography Business Institute community how to use Google Analytics.

So here’s the scoop. Join us for a one hour webinar to learn how to use Google analytics.
We’ll be live on Monday, September 13, from 3 pm – 4 pm CST (4 pm EST, 2 pm MST,1 pm PST). It’s completely free, like much of what Google does. The thing is, we only have room for 1,000 people to attend.

Here’s what you will learn:

  • What Google analytics can tell you about people who come to your website.
  • What each part of the Google analytics dashboard tells you and how you can use the information to make more money!
  • How to use the Google keyword tool to make sure you’re getting the right kind of people to your site.
  • How to use Google analytics to set goals for your website.

So if you’re interested, just sign up to attend. Once
Phil approves your request to attend, you will receive a confirmation
email with instructions for joining the meeting including a password. The event won’t be recorded, unfortunately so you’ll have to join us Monday if you want to learn.

Why Networking with Other Businesses is a Must for Photographers

The business world loves the term networking. While it can be thrown around as a buzzword, when you break it down, it simply means making connections and building relationships. While networking is a part of many jobs, it is essential for professional photographers...

The Portrait Photographer’s Guide to Keeping Up With Trends

Who remembers the boom of selective coloring in the early 2000s? Everywhere you looked, you'd see black and white images but for a pop of red in the subject's shoes or a vivid, bright bouquet colored by hand with colored pencils. Trends come and go in all creative...

5 Reasons to Turn Your Photography Hobby Into a Flexible Side Gig

If you have an eye for photography and love taking photographs, you are probably often told, “You should do this professionally!” While turning your hobby into a part-time career takes a lot of work, it can also offer you and your family many advantages. Here are some...