Marketing Ideas are What Happens in Vegas…

AS SEEN IN

Photography Business Institute
Photography Business Institute

Oh my goodness. This week in Vegas has been amazing. There is not much to get you more fired up than a national industry convention. Erin and I have spent the week here in Vegas at WPPI meeting with SO many of our Cafe Joy members and having a blast. I gave FIVE presentations in 4 days. Whew. It is so much fun being here – not for the gambling – but to look at all of the amazing designs, logos, promotions and marketing ideas. In a city where there is SO much money, it is wonderful to see how that money is spent to promote the different businesses. Every restaurant has a strong identity and theme. From their signage to their interior designs to the menu, everything is consistent. If you ever get to Vegas, be sure to add many things to your collection of marketing ideas!!!

Why Networking with Other Businesses is a Must for Photographers

The business world loves the term networking. While it can be thrown around as a buzzword, when you break it down, it simply means making connections and building relationships. While networking is a part of many jobs, it is essential for professional photographers...

The Portrait Photographer’s Guide to Keeping Up With Trends

Who remembers the boom of selective coloring in the early 2000s? Everywhere you looked, you'd see black and white images but for a pop of red in the subject's shoes or a vivid, bright bouquet colored by hand with colored pencils. Trends come and go in all creative...