What Are You Doing To Keep Loyal Clients?

AS SEEN IN

Photography Business Institute
Photography Business Institute

Anyone who travels frequently knows the benefits of being in the various airline, hotel and rental car ‘rewards’ programs. And while sometimes it takes many stays to reap the bigger benefits of these programs, there is a lot small business owners following the boutique business model can learn from these programs.

In a typical hotel or airline loyalty program, not only do you earn points toward free hotel stays, but you also get other special perks, like your favorite snacks in your room upon check in, priority check in that lets you avoid long lines, coupons for free movies or WiFi, unexpected upgrades in service (so a suite instead of a regular room) and more. The reason these programs were created was to keep you from shopping exclusively on price. If you know you can rack up loyalty points for flying with one airline versus another that may be $50 cheaper per flight, most people will choose to stick with the airline where they have the most frequent flier miles (provided the loyalty program benefits are good enough).

These client loyalty programs work well for huge corporations faced with stiff competition. They have hundreds of thousands of customers, so loyalty programs help them determine who they need to treat a little nicer. But as small business owners following the boutique business model, ALL of our customers should get the same treatment a platinum level frequent traveler gets. That’s why our customers choose to do business with us! They want (and are willing to pay for) the white glove treatment. It’s not about discounting. It’s about knowing what they like and providing it to them before they even realize they want it.

What are you doing to keep loyal clients?

Why Networking with Other Businesses is a Must for Photographers

The business world loves the term networking. While it can be thrown around as a buzzword, when you break it down, it simply means making connections and building relationships. While networking is a part of many jobs, it is essential for professional photographers...

The Portrait Photographer’s Guide to Keeping Up With Trends

Who remembers the boom of selective coloring in the early 2000s? Everywhere you looked, you'd see black and white images but for a pop of red in the subject's shoes or a vivid, bright bouquet colored by hand with colored pencils. Trends come and go in all creative...

5 Reasons to Turn Your Photography Hobby Into a Flexible Side Gig

If you have an eye for photography and love taking photographs, you are probably often told, “You should do this professionally!” While turning your hobby into a part-time career takes a lot of work, it can also offer you and your family many advantages. Here are some...