Investing in a strong brand allows you to charge more for your products or services. Just look at brands like Rolex, Ritz-Carlton, and Mercedes-Benz.
But as a small business owner, how can you build a strong brand on a tiny budget, and is it possible to command a premium like these luxury brands do without a sizeable marketing budget? Brand building doesn’t need to be expensive.
Absolutely! In my recent article for the American Express Open Forum, I share 5 ways you can invest in a small but mighty brand.
Check it out and let us know your creative ideas for building a strong brand on a small budget!
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