Sarah Petty’s tips for delighting your clients after the sale

AS SEEN IN

Photography Business Institute
Photography Business Institute

Many
people think that the sale ends when the client places their order on the day
of the presentation. They write a check or give a credit card and they leave. Well, the sale is definitely not over at
this point. There are so many other things that have to be done to complete the
circle of that relationship as a small business owner. It’s what sets you apart from the big box stores and keeps your clients coming back to you for more.

 

As
a consumer, a lot of times we don’t want to reach out and have to say we
weren’t happy with something because, of course, then that could lead to
conflict and none of us like conflict. So it’s so important for you as a
business owner to reach out and follow up after the pick up, on a completely
separate day, to make sure that your clients are thrilled.

Maybe
one week after they pick up you call them on the phone, just to find out how
they’re doing and make sure that everything worked okay and give them the
opportunity to tell you if there’s a problem.

Often
times there’s one little thing that people aren’t happy with and this allows
you the opportunity to fix that. Maybe the hooks on the back of their frame
were off by a quarter of an inch and they were struggling with how to hang the
artwork.

Things
like that are important because, one, it affords you the opportunity to be able
to go in and change those hooks and, two, you might have been hanging those the
same way for years and nobody ever pointed out to you that it made hanging the
artwork very difficult. That
gives you great research and information that helps you streamline your process
and make sure that you are pleasing your other clients in the future as well.

To hear more of Sarah Petty’s 10 tips for what to do after the sale to ensure future business, tune in today to the last day of the 10.10.10 SalesSummit replay at NOON CST. Register first to tune in, then listen from your computer.

 

Why Networking with Other Businesses is a Must for Photographers

The business world loves the term networking. While it can be thrown around as a buzzword, when you break it down, it simply means making connections and building relationships. While networking is a part of many jobs, it is essential for professional photographers...

The Portrait Photographer’s Guide to Keeping Up With Trends

Who remembers the boom of selective coloring in the early 2000s? Everywhere you looked, you'd see black and white images but for a pop of red in the subject's shoes or a vivid, bright bouquet colored by hand with colored pencils. Trends come and go in all creative...

5 Reasons to Turn Your Photography Hobby Into a Flexible Side Gig

If you have an eye for photography and love taking photographs, you are probably often told, “You should do this professionally!” While turning your hobby into a part-time career takes a lot of work, it can also offer you and your family many advantages. Here are some...