Identity and pricing

Identity and pricing.

The two greatest places I see photographers (and many artists) struggle is in 1. creating a strong identity and 2. pricing their work.

We held a pricing critique for charity event last month for our Cafe Joy members and it was a huge success.

For the most part, price lists are way too complicated. The more simple it is to explain what you offer, the easier it is for you and your clients. In the past, I have even seen people offer things that they don’t want to sell. For example, if you don’t want to sell a hand-printed, fiber based, black and white print, don’t put it on your price list. This doesn’t mean you can’t make it for your favorite client, but if you include it on a price list, it looks like you want to sell it.

If you want to learn more about all of the things I have learned over the years about pricing, check out our Joy of Pricing Joycast ( It will clarify SO many things and help you understand the ‘why’ of the hard decisions such as a’la carte or packages?

Working photographer, coach, mama, and wife. Whether you’re looking to take your photography business full-time or simply make good money on a very part-time basis so you can contribute to your family financially and be your best self, we’ve got something for you.

I’m Sarah Petty

Hey, there!