As a small business owner, if you are planning to send a generic, pre-printed holiday card with your business name imprinted on the inside, don’t bother with this marketing idea. So many business owners have gone about this ritual each year with as much gusto as getting the oil changed in their car. If this is you, you should consider donating the money you spend on canned, impersonal holiday cards to charity. However, if you want to use your holiday card to build your brand and help grow your small business, all you need is some creativity and a little bit of time. Invest time and creativity in your marketing ideas. Whether you’re an insurance agent, web designer, dry cleaner, restaurant owner, personal trainer, financial advisor, attorney, doctor, etc., these marketing tactics will work for you. If you are in a non-creative business, this type of response will be unexpected, and get your client-base talking about you even more. Read the rest at AMEX OPENForum.
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