Small Business Blog: Will You Meet Your Goals This Year?

Erin Verbeck

Wow, how is it almost February? With the rush of getting everything ready for IUSA and Photo Pro Expo this week on top of wrapping up our I Do wedding event for photographers, January has been a blur for Sarah and I and our team. That can be a scary

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Brand Building: The Power Of A Gift

Sarah Petty

As I am sitting here, wrapping up my year, I am feeling many emotions. Exhaustion after surviving the holidays with three kids and many holiday parties, excitement for all of the good things to come next year and a feeling of gratitude to all of the people who are a

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Marketing Blog: How To Squeeze Out One More Idea

Sarah Petty

Several months ago, marketing Guru, Seth Godin, linked to this marketing blog post that introduced a theory called N+1 and it hasn't left my mind since. The theory states that there is always one more of anything. This has been a lifesaver with many sales and marketing activities in both

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Marketing Help: Top 5 Pricing Mistakes Small Business Owners Make

Erin Verbeck

Marketing Help
One of the biggest struggles small business owners have is in setting their prices. We're back with a new episode of The Small Business Marketing Ideas podcast where we'll help you see if you're leaving money on the table.

On this week's episode, The Top 5 Pricing Mistakes Small Business

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Marketing Strategies: Always Have Your Antenna Up!

Sarah Petty

Many photographers and other small business owners think of marketing as "where they advertise." And many think of selling as what you say when the client is ready to order to "close the sale."

To be a successful business, you must be marketing and selling in everything you do. If you

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Marketing Help: Using Marketing Strategies & Tactics for Growth

Sarah Petty

 

From my experience, many small business owners get a little confused between marketing strategies and tactics and how they can both be used to grow a profitable business. If you are working on tactics without having a strategy behind it, you will not get the results you are expecting. Here's

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Small Business Strategies For Charging What You’re Worth

Erin Verbeck

 

As a small business owner you're an expert at something your customers are not. That's why your customers come to you. That's why they pay you to help them. And how well you help them is key in building your brand. Yet sometimes we miss obvious opportunities to share our

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Small Business Sales Tip: Sell the Destination, Not the Plane

Sarah Petty

 

Suppose you are trying to sway your spouse, significant other or BFF to go on a vacation with you to Hawaii. Are you going to tell him how the airplane is shiny, has lots of seats and serves pretzels to you? Heck no.

You will talk about how the sun will

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Marketing Help to Increase Your Average Sale

Erin Verbeck

 

Yesterday I had an experience that illustrates what all boutique small business owners should be doing to justify their higher prices. It was too good not to share with you.

My husband, Chris, I and just celebrated 10 years of marriage. We love to travel so I suggested we take a

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How to Find Pre-qualified Buyers with Boutique Marketing

Sarah Petty

 

Finding prospects in your target market isn't as hard as you might think. When a friend or someone you know refers you to shop at one of their favorite businesses, it makes the buying decision easier, doesn't it? Something else happens, too. You enter that relationship with the business your

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