How to Get Photography Clients – 5 Easy Ideas
All businesses go through slow times. Especially photography businesses.
It happens at Sarah Petty Photography, for sure. But I don't panic when things slow down because I always have marketing ideas ready for when I need to get clients.
And most of the photography marketing ideas I use don't cost much orRead More
4 Must Do Photography Marketing Activities
I get a lot of questions about what photography marketing activities I do to attract clients who invest in my portraits.
So I wanted to show you a snapshot of my photography marketing calendar looks like in my high-end portrait business.
Much of what I do when it comes to marketing isn’tRead More
Get Creative Inspiration for Tomorrow’s Family Session
This time of year I have family session after family session and after spending the past few months photographing them all, I am OUT of ideas.
I’m sure many of you feel the same way, you book a client and they all want the same thing, the perfect family portrait.
So insteadRead More
Your Photography Business: Sell Without Being Pushy
As small business owners we're pleasers. We want our clients to be thrilled when they buy from us, not feel like they were tricked or pushed into something they didn't want.
What I find when talking to small business owners is that one of their biggest fears is being seen byRead More
Marketing Help For Boutique Businesses
When you’re a boutique business, your marketing efforts must be boutique as well. Boutique marketing is focused on reaching customers who aren’t price sensitive, customers who want and appreciate all the extra things you do to make their lives better. Your marketing materials need to scream, “You’re the most importantRead More
Marketing Help: Is Your Website Worth Every Penny?
How important is it as a boutique business to have something tangible to hand a prospective client that gives them an immediate impression of your business rather than saying you should check out my website (when you get home and hopefully you remember me when you are in front ofRead More
How To Avoid Discounting Your Photography
There may be slow times in your photography business when you think the only way to attract clients is to change up your photography pricing strategy.
We've all been there!
Bills come in and there are no sessions booked.
This fear leads to a huge mistake: DISCOUNTING your photography.
Here's what we know. Price-sensitiveRead More
Worth Every Penny Online Video Launch Party
Where do you look for new ideas to perk up your business when you're in a rut? Sure you can find great things from industry leaders who are top of their game but once you, too, become a master in your industry, how do you keep innovating?
For us, some ofRead More
Is Your Small Business Worth Every Penny?
After two years of planning, writing and frankly hemming and hawing about whether we wanted to do this or not, our soon-to-be-released book, Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth, has finally arrived. And while that's obviously exciting for us, what'sRead More
Small Business Blog: How to Attract the Right Customers
You own a small business and you're probably pretty good at what you do if you're still in business and making a living in this economy. You have a few clients who you absolutely love (and who love you), but you may be thinking, "How can I find more justRead More