Inconsistent restaurant – IDENTITY CONFUSION

By Sarah Petty

At my studio, we are setup as a boutique business model. In a boutique business, every little detail is massively important. We try to keep the trash cans pretty, the flowers fresh and the experience unbelievable. On our recent vacation, we were given a gift certificate to an expensive restaurant

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Zappos – fun to say AND order from

By Sarah Petty

Don't we all love the web? Things we either can't find or don't have time to shop for are now at our doorstep what seems like seconds later. My co-worker told me about Zappos. She said literally one night she ordered shoes at about 6 pm and they were on

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NEW BLOG and April FOOL’s Day!

By Sarah Petty

Happy April Fool's Day!Today is also the official launch of our completely redesigned website, thejoyofmarketing.com and the JOY blog. This blog is not going to be a personal diary or photos from everywhere I speak around the world (unless there is a marketing lesson attached). This blog is going to

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