Identity and pricing

By Sarah Petty

Identity and pricing.The two greatest places I see photographers (and many artists) struggle is in 1. creating a strong identity and 2. pricing their work.We held a pricing critique for charity event last month for our Cafe Joy members and it was a huge success.For the most part, price lists

Read More

Marketing restrooms

By Sarah Petty

BECOME A MILLIONAIREIf you want to become wealthy, please, someone put a convenience store with a CLEAN restroom on Interstate 55 between Memphis and Chicago. Then, put up a billboard that says "Cleanest Restrooms on I-55." I promise you will attract unbelievable traffic and make millions!

Read More

What happens in Vegas doesn’t always stay in Vegas.

By Sarah Petty

It has been one of my favorite purchases ever and it came from a vending machine in Vegas a few weeks ago. Halfway through my flight, my laptop battery was depleted. As I entered the terminal, there it was like a ray of sunshine. Not the bright noisy slot machines

Read More

Download a sample of our New York Times best-selling book, Worth Every Penny

Get a Free Sample Here