I have held more than 50 events for groups of 300-600 business owners over the last 11 years. During that time I have hired many speakers, a lot of them being top names in the business. My group loved Sarah so much I almost got sick of hearing it. Bottom line, if you have a chance to book Sarah for your event - do it before someone else does. If you are on the fence about using Sarah or someone else like I was for your group or event, feel free to call or email me. I would be glad to tell you in more detail why going with Sarah is a big win all around.

Sam Beckford , Successful Studio Strategies

Hi ladies,

I thought I'd share how much different 2013 was, because of you! My average portrait sales almost tripled! I am now getting an average of $3,000 a sale.

My largest sale has been $11,000. We doubled the amount of portrait sessions we did this year compared to the year before. We were able to break a quarter million in our fifth year of business. I absolutely credit my sales training for the majority of these successes! Every person I have the opportunity of telling my story to, I sing praises to your trainings. I can't thank you enough for the energy your team puts in to the training and products that you share with our industry.

I am beyond motivated and excited at what we can produce in 2015. I feel equipped and empowered with the tools you have given me. I haven't seen an ordering session yet where I can't come up with the answer that makes the sale.

Thanks again!

Kristin Privette
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I have been doing photography for 17 years. This spring, I didn’t have any money in my account. I saw an email from Sarah Petty that got me hooked and she talked about sales. I knew sales were one of my weaknesses so I really paid attention to the email.

So when she said she was having a sales course I knew I had to take it, then I found out the price and I didn’t think I could afford it.

Then I sat and thought about it; I knew it was now or never for my business and I signed up. I am so glad I did, it was the best thing I have ever done for my business. There were a few key things that I learned from Sarah.

The first one was, to demand an in person consultation before you do the session. I had not done that as I thought people were too busy to meet with me. But after I did, it was like night and day! It really helped me do all my homework before the final sale.

The other thing I learned from Sarah was to educate my clients. I did my homework and found out what their house looked like, and what their style was so when it came to the sales session I was ready and I could close it in 45 minutes to an hour.

I also learned about connecting with clients over the first phone call. That was a huge thing; I treated them like they were friends and family. I asked them questions about where they lived, I really made the connection.

I also learned the feel-felt-found method. These little suggestions were huge. Just little tricks. I have used this method through the sales presentation and it works. My clients started treating me with more respect and I gained more confidence overnight.

So when I had my big sale, I called Sarah and told her about it. The sale started at $28,000 and then they lowered it to $26,000. That was the biggest sale I had ever had in my business! I was prepared for the sale and confident. When they came in they were ready to spend. I credit Sarah’s course for the success of this sale. Sarah IS worth every penny!

Thank you very much Sarah!

Flo McCall
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Dear Sarah,

I just wanted to write and thank you for coming to the MAP Getaway and sharing your time, expertise, and enthusiasm. You are helping so many photographers find their way as you inspires, empower, and energize. I loved your closing talk about the rock climbing wall and I keeping thinking about that foothold.

You are a wonderful storyteller and encourage me to write my story and to learn to tell it with joy.

Thank you!

Virginia , Virginia Freire Photography

Wow! Thank you Sarah Petty and PSS! I recently closed a $25,000 sale from a family; I was very excited, the highest sale I had before that was $15,000! Your class Photography Selling System was worth every penny!

Thanks again,

Flo McCall
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Dear Sarah,

It was a great honor to meet you and learn from you at the Marathon Press MAP Getaway! Thank you for taking the time away from your family and busy life to share with us. I am always inspired after listening to your marketing wisdom! Please thank Erin as well!


Shannon & Hayward Gaude , Hayware Guade Photography

Dear Sarah and Erin,

Thank you so much for your presentation at Marathon Press MAP Getaway. Your program was very well organized, professional, full of important content and very entertaining. You are a gem in our industry, helping to inform, inspire and motivate professional photographers to be successful. Thanks for sharing!

Joan Genest , Storytellers Photography

A few months ago before starting the Photography Selling System we spoke about what makes me different. It has started to pay off. I took a client through my service start to finish. The session, picking the image for their piece, help them frame it and hang it. They loved it so much they are ordering two more wall portraits. I cannot thank you and Sarah enough, the classes have been priceless.

Glenn Bashaw , Owner of Images in Light
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"APPRECIATED the marketing information! I particularly like seeing how one can make graphs of info for marketing objectives in a calendar placed against a sales summary graph of the year. I also found helpful the boxed diagram showing how one's promotional plan nests inside of the marketing mix nesting inside of the marketing plan nesting inside of the business plan. Very logical and grounding for me. I am an example of a business owner relocating from high high rent in a shopping plaza in coastal California to a much lower rent, fun, funky space in a high trafficked corner location less than a mile away. Now we are in a "village" atmosphere with a rent reduction of 60%. Our business plan has been modified and refined and Sarah's monthly marketing guidance is extremely helpful in focusing my concentration. Again, thank you. I look forward to the experience of this entire year!

Barbara Crawford

I just wanted to let Sarah and her team know how thrilled I was to receive my monthly marketing program kit. You really practice what you preach. The packaging and presentation was incredible. I seriously got a big lump in my throat I was so happy. There were so many goodies! I just got an account with Wild Sorbet and thought the discount card was awesome. I have been in business for 25 yrs. and find I am finally getting the missing(the marketing) part of my photography business. Thank you for sharing all your pearls of wisdom.

Carrie See

"Thank you so much for your amazing input yesterday. Honestly, I thought "Why did I impulsively set up this consultation? Do I really need this?" OMG! Yes! You were just what I needed; and, I really appreciate your expertise in an area where I am so weak. I am reviewing our talk and making plans and notes. I will be watching the video when I get to civilization this weekend and am excited to be on a path toward finalizing my logo design. Your generous sharing (thank you again for all the extras) and wealth of knowledge combine to make you an amazing talent and I appreciate your being there for me. I am looking forward to a continued relationship with you and Joy of Marketing!"


"Pricing critique was truly AWESOME! I more than doubled my sales with the help of Sarah's monthly marketing program."

Elissa Kadue

"Thanks for continuing to add content and value to the mailings. Definitely the best education investment I've made this past year!"


"I just wanted to drop you a quick note to thank you for all that you do and for your wonderful free online marketing events. Wow! I loved everything. You have given me hope that I can save my business and take it to a level it has never been before. I was ready to close my doors at my studio that I have had for over 6 yrs now. I had no idea what I was getting into when I decided to go into business for myself and now I am paying for it and having to back track so I can run my business the way it truly needs to be. Because of your awesomeness, education and motivation you have given me I feel that I am now ready to take it on and fight harder than ever to get where I want to be in my career and business. You are truly an inspiration to me as well as many, many other photographers.

Kimberly Saxelby
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I must admit... I was reluctant to join! I am SO happy that I did, this week I have ideas flowing and good thing I now carry at notepad with me to jot those ideas down!

Jennifer Marxen

"Thank you! You guys always find a way to switch my head into gear when it comes to marketing. So glad that I found your Joy of Marketing site. It's like having a business coach on call 24/7!

Jennifer Taylor
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"I would like to add since I am just days from completing the Photography Marketing Formula program, that there is no one else out there that offers a program like this (at least not that I am aware of and I have done a lot of researching for something like this) nor is there anyone else out there with the same background as Sarah Petty, that can offer what she offers with that kind of expertise she has. Sarah carries knowledge and expertise that I would have never learned on my own or through anywhere else no matter how long I studied these things. Well, unless I decided to go for an MBA, work many years in advertising and then take many more years to perfect what she had definitely perfected. Hmmm...or invest in PMF and learn from the best! So why do I take the time to write a whole post about PMF and Sarah, you ask? First, because I have invested in PMF and I have downloaded everything, read everything, listened to every recording, watched every video, showed up for every call, and I have done all the work; and I can tell you personally that it is an amazing program that will work! There is just no way it won't if you follow the whole program."

Angela Lee , Angela Lee Photography
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"So I had my first sales session on Saturday morning that I followed Sarah's photography selling system to a T. I designed all my products first. I had my number I wanted to meet. I maintained control of the session, made the emotional connection and ended up with a $1,250 sale. Whoohoo!! I just feel so good about myself. I'm seeing that I can TOTALLY do this!"

Renee Brown , Sexy Jane Photography
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"Without your guidance on marketing and selling, I would never have picked up the phone and called one of my biggest spending clients and tell her that I was booked for the holidays, but was holding a spot for her in case she wanted to sneak in and have some portraits done of her now 2 year old. Yes, I did just do that. Thanks to you I have an extra $3K in my pocket just for making the phone call."

Lora Carr , Owner Lora Carr Photography
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"I Just wanted to drop you guys a quick note to say THANK YOU! I was lucky enough to get one of the free 15 minute slots with Sarah last month and it has changed everything for me. Following her suggestions I purchased a projector and have been doing all my selling in person. My sales doubled and then tripled, I was dreaming of hitting a $1,200 sale and instead got a $2,800 sale!

Malin Roghelia , Heart is Found Photography

"Okay you guys, gotta shine a little...after a couple of discouraging weeks, I just took in, paid in full, a $7,100 print order, that is pre-tax total. That is a new record sale for us! Thanks to your photography selling system!"

Michael Rosenberg , Owner Michael Rosenberg Photography
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"If that watching and light bulb moment have set this up - WHOOOOOO! My second biggest sale ever, just now, $4,885. LOVE IT! Thank you for coaching me and teaching me how to sell more photography!"

Crackle Bingham , Owner Crackle Photography
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"$4,594...Sarah, you are a GURU! My average photography sale before this was $1,500. You taught me how to sell photography. LOVE your Photography Selling System!"

Kate Byars , Owner Kate Byars Photography
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How silly, stupid, good is that" (referring to Sarah's monthly marketing program).

Sarah Matzek

L O V E this month mailing!!!! This one is so useful in so many different capacities! As referenced on the recording, drop in images from the last portrait session, print them out on a large format printer, and give them with the order. The client will totally self-promote! This is genius – no wonder you guys make the big-bucks!!!!

Pam Bredenkamp , St. Louis, MO