About Us

We are photography marketing educators determined to help your photography business thrive

Why are we here at Joy of Marketing?


Well, it’s pretty simple. We’re excited to come to work everyday because we help fulfill dreams of photography studio owners like you who want the flexibility that having a small business allows. The flexibility to be parents, friends, spouses, travelers and passionistas at what we love.  We have that flexibility, too, so we can relate.JOM-BrandImages-2

You see many of us including our founder, Sarah Petty, worked the corporate life. Sarah’s father successfully operated a family-owned small business for many years, but she wanted to try corporate life out. After college she did a stint at Coca-Cola Enterprises and learned quickly she didn’t want her career to end after 40 years with a gold watch and a pat on the back. She knew there was more to her career in business, like her father had figured out for himself. She just wasn’t sure what it looked like until she opened her boutique photography studio, Sarah Petty Photography.


For us, small business is about no limits on our potential. It’s about being where we need to be when we need to be there. It’s about creating something we can be proud of every single day and that others will love. It’s about doing the work that most people don’t want to do, but that we’re passionate about doing. It’s about attending our kiddos school events and being home for dinner. It’s about creating something we are so passionate about that we can’t help but dream about it every night.


Our entire team at Joy of Marketing is here to get you the photography marketing help and focused photography marketing education you need for brand building and charging what you’re worth. We love giving you marketing tips that we know will give you that small business life you crave. So that sums it up.

That’s why we’re here, and we hope we can help you, too.



Working photographer, coach, mama, and wife. Whether you’re looking to take your photography business full-time or simply make good money on a very part-time basis so you can contribute to your family financially and be your best self, we’ve got something for you.

I’m Sarah Petty

Hey, there!