Photography Marketing Teacher, Founder, CEO: Sarah Petty

About Sarah Petty

Meet Sarah Petty  |  Founder, Photography Marketing Teacher, Marketing Author

CORRECT Sarah Petty Joy Jump web

There’s never a quick trip to the grocery store for Sarah Petty. You see, she’s in heaven in a place with so many products. She’ll pick up a box of cereal to examine the packaging and dissect the store window displays all while strategizing what works and what doesn’t. For Sarah, marketing really is a joy. She simply can’t get enough and that’s why she became a marketing teacher and New York Times best-selling marketing author.

“[Her expertise] has helped thousands of boutique business owners develop effective strategies for charging what they’re worth.”

Even though she has won plenty of awards for her photography, it’s not photography technique that has made her business successful. Sarah believes it takes more than technical expertise to win in business. And old school marketing? Forgeddaboutit! The knowledge Sarah shares through her photography marketing company, Joy of Marketing, and to audiences worldwide as a marketing speaker has helped thousands of boutique photography business owners develop effective strategies for charging what they’re worth.

Worth Every Penny, a valuable business book by Sarah Petty and Erin Verbeck

Sarah is a highly-acclaimed marketing speaker, best-selling marketing author of Worth Every Penny:  Build a Business that Thrills Your Customers and Still Charge What You’re Worth, MBA and photography marketing teacher who has inspired thousands of boutique photography business owners to use beautiful marketing to take their business to the next level. Her expertise is based on over 20 years helping build the Coca-Cola brand, meeting the marketing goals of a top regional advertising agency’s clients and building her own successful Springfield, Illinois boutique photography studio. This studio, Sarah Petty Photography, was named one of the most profitable in the country within just five years in business. Sarah has mastered the science of marketing and the art of making it simple, actionable, and, yes, fun!

  • Superpowers: Can reach anything on the top shelf – she’s 6 feet tall!
  • Little Known Facts: Played Division I college volleyball for Memphis State (now University of Memphis), can’t beat her 12 year old son at Connect Four, favorite color is bright orange, only wants to write with an extra-fine point roller ball pen (problem is they explode on airplanes)
  • Likes:Reading business books, the color orange, peace earrings, designing spaces to reflect the person who lives or works there, Diet Coke
  • Dislikes:Crabby people
  • Thing I love most about what I do: I get to share my passion for marketing with small business owners around the world and walk hand in hand with them while they succeed. There’s no better feeling!

Working photographer, coach, mama, and wife. Whether you’re looking to take your photography business full-time or simply make good money on a very part-time basis so you can contribute to your family financially and be your best self, we’ve got something for you.

I’m Sarah Petty

Hey, there!