Sarah Petty

Photo of Sarah Petty co-author of small business marketing book Worth Every Penny

SARAH PETTY IS THE NEW YORK TIMES BEST SELLING CO-AUTHOR OF WORTH EVERY PENNY:  BUILD A BUSINESS THAT THRILLS YOUR CUSTOMERS AND STILL CHARGE WHAT YOU’RE WORTH, and founder of Joy of Marketing where she and her team teach small business owners how to charge what they are worth. Petty began her career as a marketer at the world’s largest brand, Coca-Cola Enterprises, and went on to direct the marketing campaigns of many small businesses at a top regional advertising agency. After earning her MBA, Petty opened her boutique photography studio and was named one of the most profitable photography businesses in the country after just five years in business by the Professional Photographers of America. Petty is also a sought after marketing expert who gives marketing speeches to audiences around the globe on how the boutique business model can strengthen their companies. If you are interested in having Sarah Petty speak at your event, please contact us here.

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Erin Verbeck

Photo of Erin Verbeck co-author of small business marketing book Worth Every PennyERIN VERBECK IS THE NEW YORK TIMES BEST SELLING CO-AUTHOR OF WORTH EVERY PENNY:  BUILD A BUSINESS THAT THRILLS YOUR CUSTOMERS AND STILL CHARGE WHAT YOU’RE WORTH and the Chief Joy Officer at Joy of Marketing. She began her career as a marketer developing marketing plans for small business owners in the tourism, beauty, retail, and restaurant industries at a top regional advertising agency, Verbeck went on to earn her MBA from Texas Christian University. She directed the branding and marketing of a handful of the travel industry’s top brands at Sabre Travel Network, the parent company of Travelocity, before joining The Joy of Marketing. Verbeck has been featured as a marketing expert on the Wall Street Journal radio network, Fox Business and The American Express Open Forum on small business branding and marketing issues.

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