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Be Worth Every Penny

The New York Times Best Seller by Sarah Petty & Erin Verbeck

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SMALL <em>business</em> MARKETING

Wondering how to grow your small business, get noticed in a crowded marketplace, or deal with competitors who are undercutting your prices? Good! You’ve come to the right place. But there is a more important question to answer first: Do you know what business you’re in?

No, we’re not being cheeky, we swear. Whether you are a wedding photographer, graphic designer, or dentist, you are in the business of delighting people. And with every single small business marketing idea to each in-person interaction with your customers, we’ll show you how to do exactly that.

At Joy of Marketing, our goal is to get small business owners to think big. (Yes, even on a shoestring budget.) From free online events to focused online courses, you’ll find the marketing education you need to grow your business, build your brand, and launch creative campaigns that get away from the “price cut” and cut to the heart of what really matters: building customer relationships.

How to move from “discount” to “delight”

You’ll also have access to tons of practical marketing resources, like boutique marketing materials and design templates that you can easily customize. After all, inspiration is great, but what’s better is knowing exactly how to turn it — step-by-step — into a tangible increase in sales and customer loyalty.

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