Marketing & selling help for your portrait photography business. slide image

Marketing & selling help for your portrait photography business.

Learn from United States' most profitable photographer, Sarah Petty, to make money doing what you love.

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Photography Marketing Strategies

Photography <em>Marketing</em> Strategies

Wondering how to grow your photography business, get noticed in a crowded marketplace, or deal with competitors who are undercutting your prices? Good! You’ve come to the right place. But there is a more important question to answer first: Do you know what business you’re in?

No, we’re not being cheeky, we swear. We'll show you how to charge what you are worth and delight your customers to keep them coming back. And with every single photography business marketing idea to each in-person interaction with your customers, we’ll show you how to do exactly that.

At Joy of Marketing, our goal is to get photography studio owners to think big. (Yes, even on a shoestring budget.) From free online events to focused online courses, you’ll find the photography marketing education you need to grow your business, build your brand, and launch creative campaigns that get away from the “price cut” and cut to the heart of what really matters: building customer relationships.

How to move from “discount” to “delight” with our photography marketing strategies.

You’ll also have access to tons of practical marketing resources, like boutique marketing materials and design templates that you can easily customize. After all, inspiration is great, but what’s better is knowing exactly how to turn it — step-by-step — into a tangible increase in sales and customer loyalty. Make REAL money as a photographer.

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